Stone Brewing
Stone Brewing has come a long way since opening in 1996 – it has grown from a small microbrewery with just two founders into one of the largest craft breweries in the United States. Therefore in 2018, a rebrand was necessary to modernize and to maintain the growth of the brand. The rebrand successfully created new consistency and standards across all package types, which strengthened Stone’s brand recognition in the marketplace. Here is a collection of designs for Stone Brewing - from branding, to packaging to merchandise to events.
— Brand Identity
— Packaging
— Illustration
— Point of Sale
— Event Branding
— Merchandise
— Packaging
— Illustration
— Point of Sale
— Event Branding
— Merchandise
Team:
— Art Director: Aaron Rocha
— Production Designer: Aaron Roddick
— Photography: Katie Gartner
— Photography Property of Stone Brewing
— Art Director: Aaron Rocha
— Production Designer: Aaron Roddick
— Photography: Katie Gartner
— Photography Property of Stone Brewing
Merchandise
This collection of apparel was designed to creatively represent the Stone Brewing brand without compromising brand integrity. Even though the actual Stone logo is not used, these items still evoke the brand style and provide versatility to the Stone Brewing brand system.
Events
Craft beer festivals and programs give fans the Stone Brewing experience. These events consist of many printed and digital assets from pamphlets, signage and point of sale materials to social media headers and web banners.
