ActivWater
Packaging & Brand Identity
Packaging & Brand Identity
Creative Direction for a new brand out of the Sparkling Ice Innovation Lab. Founded in 2023, ActivWater supports energy, focus and hydration through natural caffeine, l'theanine and electrolytes. The dynamic design focused on delivering an energetic and edgy color palette, created to inspire a life of authenticity and tenacity. Textures introduced to represent that anything good in life takes a little grit.
— Creative Direction
— Brand Identity
— Logo, Typography & Color
— Packaging
— Brand Identity
— Logo, Typography & Color
— Packaging
Team:
— Packaging Designer: Anna Takayoshi
— Copywriter: Candice Johnson
— Production Designers: Meagan Kenreck & Rebekah Jayne
— Packaging Designer: Anna Takayoshi
— Copywriter: Candice Johnson
— Production Designers: Meagan Kenreck & Rebekah Jayne
