Mixt Mocktails
branding & Packaging
branding & Packaging
Whether embracing a sober curious lifestyle, taking a day off from drinking, or looking for the right mixer for your favorite spirit, Mixt Mocktails can fit any occasion. Mixt is a net new brand to come out of Sparkling Ice's innovation lab designed so that anyone can enjoy social & festive occasions with a healthier zero-proof cocktail option.
— Creative Direction
— Brand Identity
— Packaging
— Illustration
— Brand Identity
— Packaging
— Illustration
Team:
— Designer: Anna Takayoshi
— Copywriter: Candice Johnson
— Production Designers: Meagan Kenreck, Rebekah Jayne
— Photography: Anna Takayoshi
— Photography Property of Talking Rain Beverage Co.
— Designer: Anna Takayoshi
— Copywriter: Candice Johnson
— Production Designers: Meagan Kenreck, Rebekah Jayne
— Photography: Anna Takayoshi
— Photography Property of Talking Rain Beverage Co.
Brand development
Mixt Mocktails was developed through a collaborative team of company leadership, designers, researchers, and the R&D flavor development team. When crafting this new innovation product from the ground up positioning, consumer & competitive research and mood boarding were accomplished. This background research is imperative for strategic naming of the brand, brand identity, logo development and packaging design. The team worked in close collaboration with flavor developers for a cohesive brand experience from packaging to taste.
