SPARKLING ICE
PACKAGING REFRESH
PACKAGING REFRESH
Sparkling Ice is the #1 sparkling water in the U.S. created for those with bubbly energy, and a colorful disposition. Creative Direction for the packaging refresh and responsive logo of the Sparkling Ice Portfolio. The goal of this refresh was to modernize the branding system, increase visibility of flavor assortment, highlight the products claims and to position the iconic ice cube in a more recognizable place - all to enhance the shopability of the packaging to drive repeat purchase.
— Creative Direction
— Brand Identity
— Logo, Typography & Color
— Packaging
— Print Production
— Brand Identity
— Logo, Typography & Color
— Packaging
— Print Production
Team:
— Packaging Designers: Candice Johnson, Anna Takayoshi
& Kim Berkley
— Production Designers: Meagan Kenreck & Rebekah Jayne
— Photography Property of Sparkling Ice
— Packaging Designers: Candice Johnson, Anna Takayoshi
& Kim Berkley
— Production Designers: Meagan Kenreck & Rebekah Jayne
— Photography Property of Sparkling Ice
