Sparkling Ice +Caffeine
Packaging Refresh
Packaging Refresh
Sparkling Ice +Caffeine is Sparkling Ice's first line extension. The goal is to convey that this product has the same great taste as the core line but with 70mg of Caffeine for the perfect amount to get you through your day. While retaining the brand hierarchy and ice cube icon, Sparkling Ice +Caffeine aimed to have a more energizing personality than its core counterpart with electric textures and selective pops of color.
— Creative Direction
— Line Extension Refresh
— Packaging
— Logo Development
— Messaging & Hierarchy
— Line Extension Refresh
— Packaging
— Logo Development
— Messaging & Hierarchy
Team:
— Packaging Designer: Anna Takayoshi
— Copywriter: Candice Johnson
— Production Designers: Meagan Kenreck, Rebekah Jayne
— Packaging Designer: Anna Takayoshi
— Copywriter: Candice Johnson
— Production Designers: Meagan Kenreck, Rebekah Jayne
